AOL Buys TechCrunch
AOL Buys TechCrunch – AOL has been busy today. They bought the technology blog TechCrunch Inc., which is one of the most influential technology blogs in the world. They are looking to expand the amount of content that they offer to their audience in an effort to monetize it. AOL also purchased Thing Labs Inc., which makes social networking software and web video syndication.
The Digital Media Company said that they expect to eventually include some of Thing Lab’s Brizzly applications, and integrate them with a number of their own pieces of software. Brizzly apps allow users to post updates to all of their social networking websites including Twitter and Facebook.
The companies did not disclose the terms of the deals, but AOL reportedly paid as much as $30 million for TechCrunch.
These moves show that AOL has not counted themselves out of the content race, despite the fact that Google and Yahoo have made significant moves in the same space. This will allow AOL to show ads on a plethora of different websites.
AOL has also hired hundreds of writers to create original news articles across their network of websites. With these acquisitions, it appears that the largest internet companies are working toward creating content as a way to increase advertising revenue and open up their advertising platform to more users.
It will be interesting to see if they make any more moves in the coming days and weeks. Shares of AOL rose 0.5% to $24.27 in trading after hours.