Apple Inc. is trying to revamp some of its retail stores by changing the layout, adding services and increasing its staffing.Last week the company launched a brand new service called “concierge”,in hope of attracting more visitors and increase the already record-breaking sales.Kurt Barnard, president of the Barnard Retail Consulting Group explains:

“Apple indeed does things differently from the rest of the retail gang,”"Nothing responds more quickly in attracting consumers than a new experience and a new merchandise assortment,”"And Apple has that going for it.”

Apple’s retail chief, Ron Johnson recently said:

“We try to pattern the feeling to a 5-star hotel,” “It’s not about selling. It’s about creating a place where you belong.”