Google Instant – Instant Search Live Result
Google Instant will allow users to click through to content faster than ever before. However, the new results will completely change the way that the search engine optimization community caters to the world’s largest search engine.
Some experts have stated that Google Instant means that no one will see the same results at any given time anymore, which can make optimizing the results hard for businesses. Could this potentially change the way that businesses look at utilizing online sources of traffic?
Brand names will benefit heavily from the altered search results. When you type the letter “B,” you are given a number of results including BART, Bank of America, Best Buy and Bing. This will likely result in many people clicking through to pages that they are not interested in seeing, just because the service recommends it to them. It will be interesting to see how businesses react to the change in Google, and how the search engine optimization industry changes.