Google Nexus One Online Sales Stopped
Google Nexus One Online Sales Stopped – Google will reportedly stop selling their Nexus One phone online, according to recent reports. Google had apparently been trying to change the way that the mobile market is currently set up by selling handsets directly to customers, instead of going through a mobile company as is the standard in the industry. The Internet company said on Friday in a blog post that it would instead begin working with a variety of wireless carriers to make the phones more accessible for their customers. They will also be closing their web store that sold the phones to customers without a middle man in between.
The reversal comes just five months after Google decided to break the convention. They had announced that they would be selling the Nexus One through their Web Store, with or without a current contract. The strategy seemed like a good idea at first, but was soon met by lackluster results. They soon learned that having their own web store meant staffing huge customer service teams and marketing the phones completely on their own. They have decided to go a different direction.
Google has yet to disclose sales of the Nexus One since it was released in January, but if the current change is any indication, the sales have not met the expectations of the company executives. However, the company is reportedly pleased with the adoption of other Android handsets, even though the Web Store was unable to live up to the expectations that they had set with the launch of the store.
“It’s remained a niche channel for early adopters,” he wrote, “but it’s clear that many customers like a hands-on experience before buying a phone, and they also want a wide range of service plans to chose from.”