Kindle For $189
Kindle For $189 – Kindle, Amazon.com’s new eBook reading device has a lower price. The electronic book reader has been going through a price war with the Barnes & Noble Nook, which is a similar device. The price for both devices has been $259, but recently Barnes & Noble slashed their price by $60, re-starting a price war between the two companies. Amazon quickly countered with a $70 price cut on the device. Amazon has been attempting to dominate the market that they started. Recently, the iPad jumped into the competition and has been selling at a rapid pace. The iPad is much higher priced that both the Kindle and Nook, as it is a much more advanced machine. Americans are currently expected to purchase as many as 5 million e-readers over the course of the year.
There have been no reports as to whether or not the companies will continue to slash prices as they vie for dominance in the e-reader market. The iPad, which is a much more advanced handheld device, has positioned itself firmly in the marketplace. The Kindle, which is mostly just a reading device, has been selling well for Amazon but sales have dropped as competition has increased in recent months. The falling prices of these e-readers are expected to prompt an augmentation in sales for all devices.