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*Sponsored Links* is a website launched by Nickelodeon in support of their “Global Challenge” which consist of raising kid-awareness of the state of the environment, emphasizing positive attitudes and energy conservation.Marva Smalls, Executive Vice President of Public Affairs, Nickelodeon Kids and Family Group,said:

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“With about three quarters of the U.S. kid population actively gaming online, we think our Global Challenge game is a great way to connect them to the pro-social issues they care about, like the environment,”. “Our legacy of empowering kids has shown that they can lead the way in addressing positive change, and we hope this game can be the beginning of a kid-led environmental movement.”

“Global Challenge” is scheduled to go live on Sunday, December 14th, 2008.
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