Papa John’s Text- Message Ordering Launched
Papa John’s pizzas can now be ordered via text messaging.
Louisville-based Papa John’s International Inc. announced this week that is now possible to order at its 2,700 U.S. restaurants.
It’s a progression from the pizza maker’s online ordering, which began in 2001 and now accounts for nearly 20 percent of its U.S. sales.
Bear Stearns restaurant analyst Joe Buckley said:
“The high-technology ways of reaching customers probably appeal to younger people, who live with their text messaging and their BlackBerry,”
Nigel Travis, Papa John’s president and chief executive officer, envisions hungry customers text messaging from malls or theaters so when they get home their pizza orders will be on the way.
“Our vision is that you can order a Papa John’s pizza anytime of day or night — wherever you are,”
First, Papa John’s customers register online to create accounts.
They can save up to four favorite orders, along with a delivery address and payment preference. Customers can punch in “FAV1,” “FAV2,” “FAV3,” or “FAV4,” to text message orders. Papa John’s sends a reply with the order, and the customer can confirm or change it.