Redbox.com/thanks – Redbox Thanks a Billion Movie Celebration
Redbox.com/thanks – Redbox Thanks a Billion Movie Celebration – RedBox struck a goldmine when they first started dispensing DVD rentals for a dollar per day via bending machines. The service is owned by Coinstar, Inc. and reached a milestone yesterday when they rented out their one billionth movie. The movie was “Clash of the Titans” and the title was rented from a machine in Tampa, Florida. The vending machines first debuted six years ago in Denver, Colorado, but today there are more than 24,000 kiosks available worldwide.
The idea was an innovative one during a time when popular rental chains like Blockbuster and Hollywood Video continue to struggle. It allows the company to receive money from DVD rentals without having to pay any employees to man a store location throughout the day. Their innovative approach allowed them to steal market share from other rental companies without ever having to rent out office space.
To celebrate their milestone, RedBox has launched their “Thanks a Billion” celebration. The event will be nationwide, when they will allow for one free one-night rental with the chance to win a number of premium prizes. The contest will run throughout the month of September. Each DVD will contain a unique DVD code that can you can input at redbox.com/thanks to be eligible for the prizes. Some of the prizes include a trip to the People’s Choice Awards as well as a Sony Home Entertainment Theatre System.
The company currently averages more than 9.5 million rentals per week; allowing customers to rent new release DVD’s and Blu Rays from the comfort of a vending machine that is often located inside grocery stores and outside of convenience stores.