RueLaLa and Gilt Groupe Pick Up Steam
RueLaLa and Gilt Groupe Pick Up Steam – Spending on luxury items has been down due to the ailing economy, but that doesn’t necessarily mean that customers are not still window shopping for deals. A number of “sample sites” have become very popular in recent years. The sites allow for luxury fashion stores to sell their overstocked items for much cheaper online, in an effort to get rid of back stock.
Despite the fact that spending is down, these sample sites have seen their traffic increase over the course of the last year. They have been able to portray their deals as “exclusive,” and lure customers to their websites in hopes of picking up some designer clothes at a discounted rate.
Gilt.com, one of the more popular sample sites, has lured customers to their website by offering a $25 credit to your account for every friend that you refer that makes a purchase.
Most designer lines prohibit websites from selling their clothes online. However, these websites such as RueLaLa.com. have been able to create a sense of exclusivity with their sales, and many designer brands have been jumping on the bandwagon to get rid of some of their over stock. Most of these sites purchase the clothes directly from fashion houses instead of from wholesalers, which also makes them more viable in the eyes of luxury and designer brands.
Many sample sites also run aggressive email campaigns, which inform their customers about the hottest sales that they have available on a daily basis.