TiVo To Offer Advertisers Viewer Data
By Jo on Nov 8, 2007 in Home Entertainment | | |
U.S. digital video recorder company TiVo has plans to give information about age, income, marital status, ethnicity, and other factors to advertisers .
According to The Wall Street Journal the detailed profiles of TiVo users will be given so ads can be better targeted.
Representatives for TiVo could not immediately be reached for comment.
